Category Manager

Job Description

Product Line control:
  •  Develop and execute annual strategic boom plan round specific product strains within Americas vicinity with distinctive plans on growing product categories inside strategic consumer corporations and geographics.
  • Responsible for partnering with product business unit to execute advertising plan and mix in vicinity.
  •  Responsible for setting up key performance signs to make certain that product business units’ targets are on course.
  •  Marketing Strategy and control the move functional implementation of the plan. Ownership of recent product overall performance in the area.
  • Responsible for partnering with product business unit to create EMEA cross-to-marketplace strategy and execution plan.
  •  Partner with sales and channel partners to manage new product advent, education, demo deployment and and so on. 
  •  Create key end user programs and operating move functionally to ensure execution.
  • Define and installation advertising campaigns designed to develop cease user marketplace and growth marketplace proportion in product class, with specificity around product growth, proportion advantage and market making with in strategic verticals. Included is working with Channel Managers and Account Managers in gaining percentage of area, thoughts and voice at distribution for special product categories.
  •  Communicate price proposition of the products, create income equipment and trainings to maximize promoting procedure; including growing fee and answer promoting methods for precise product classes for strategic vertical and packages.
  •  Lead market studies and aggressive studies to be professional on consumers, shopping for conduct, competition, and enterprise trends. Responsible for pricing perception, aggressive pricing, and annual fee guidelines.
  • Responsible for working with product enterprise unit to create marketplace length projections and developing regional account and income goals.

Company Profile:

Salary: Not disclosed

Industry: Manufacturing

Functional Area: Marketing

Role Category: Project Manager

Employment Type: Full time

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